Arthur ANDRÉ
Arthur ANDRÉ
min read

How a Sales Enablement platform can revolutionize your B2B startup

You need to implement Sales Enablement asap, you will thank us later!

A sales enablement platform is a tool designed to help bring your team and technology together. It's used to stay organized, help align your marketing and sales team together or even facilitate onboarding. A sale enablement platform is an essential tool for B2B startups. It enables you to increase your efficiency and close more deals. In this article, we'll look at what a sales enablement platform is. We'll compare the best platforms on the market and how to choose the one that's right for your business.

What is sales enablement platform? 

As mentioned above, a sales enablement platform is a tool that brings your teams and technology together during the sales cycle. This tool helps improve the performance of your sales team. It's the best way to improve efficiency. You can use a sales enablement platform to align your marketing and sales teams, or to provide sales training.

The main features of a sales enablement platform

The main features of a sales enablement platform are there to help your teams. Once you've developed a sales enablement strategy, you'll get the most out of the tool. It will help you increase your business's revenue and provide coaching to your sellers. In addition, platforms can help you organize meetings and easily share information and content between your marketing and sales teams. 

Let's take a look at some features of the platforms available on the market. Seismic offers features such as an open platform that allows your teams to centralize the content they need. This can include learning content, coaching, buyer engagement tools and insights. Highspot has some features that include management content, sales reps training and coaching, and a metric analysis tool.

Why does your B2B startup need a sales enablement platform?

A sales enablement platform is a necessary tool for your B2B startup for several reasons. One of these reasons is to provide a repository for marketing materials and sales content. You'll provide sales teams with timely, productive and useful documents at every stage of the sales cycle. Your sales and marketing teams will be able to find relevant content, submit it to prospects and also track prospects' engagement with it.

What are the main sales challenges facing B2B startups?

B2B startups face a variety of sales challenges. The road to your company's success is not free of obstacles. However, these challenges can be easily overcome. With the help of technologies like sales enablement platforms and software, your business can surmount these obstacles. Let's take a look at what these challenges are, and how a sales enablement platform can help you solve them.

Your business needs to align sales and marketing teams

Even if the two teams have different functions, they need to work closely and cohesively for effective results. It's important for your business to maintain contact between the two teams. This is where a sales enablement platform can help. The best platform provides tools to help communication between teams. The tool enables them to share information on objectives, strategies and current achievement.

Ensure that your teams provide high-quality leads for your prospects

Your B2B business needs to create targeted content for each profile, using resources like newsletters, videos, worksheets, etc. As well as saving valuable time, this ensures that your business only makes contact with the right prospects. Use a sales enablement platform to help your teams create content.

Use a sales enablement platform to maintain a healthy pipeline

Your customers need a different approach as they progress through the various stages of a purchase. It's rare for a prospect to make an immediate purchase. In this case, you can use a sales enablement platform to help you build a sales funnel. It will provide you with targeted content for each stage. Use these tools as marketing automation process to stay organized. The tool can help your teams stay in touch with the prospect through newsletters, emails, etc.

Your sales and marketing teams need modern technologies

Your B2B startup needs to keep abreast of industry trends and technologies. Platforms and software facilitate your business processes and enable your company to build customer loyalty.

How can a sales enablement platform streamline sales processes and improve training?

A sales enablement platform can streamline sales processes through its ability to capture, analyze, manage your customer data. Analysis helps your business determine who to target, how to identify the prospect. It helps your sales team focus on the most profitable prospects, further streamlining your process.

If you use a sales enablement platform, you'll be able to improve the training of your sales teams. Through data collection and platform-based learning, your team will have access to content, behaviors and activities. Platforms centralize everything your sales team needs. So you can provide information on real-life examples with content and data to help train your sellers. 

Choosing the right sales enablement platform

As a sales manager, you need to research the main features of a sales enablement platform. For example, Highspot's features include sales content management, sales training, buyer engagement, presentation and analytics. Let's take a look at the top-rated platforms and compare them. 

1. Seismic

Seismic has a rating of 4.6 out of 5 on the Gartner website. It has been evaluated by 92 users. What users appreciate most about Seismic is the ability to discover sales content, maintenance and analysis on one single platform. They appreciate the ease of integration with their existing tools and software such as CRM. They also praise the customer service. As for what users don't like about the platform, they'd like Seismic to push its Enablement Could vision further. They also note that managing sales content can be difficult.

2. Highspot

Highspot has a rating of 4.8 out of 5 on the Gartner website. The platform was evaluated by 54 users. Users appreciate the platform because it centralizes content management. It's a time-saving, easy-to-use platform. What users didn't like was the need to initial training for new users.

3. Showpad

Showpad has a rating of 4.6 out of 5. The rating was assessed by 31 customers. What users appreciate most about this platform is its ease of use. The platform makes it easy to find and share marketing information. On the negative side, users are not sure that the platform always organizes information optimally.


GetAccept has a rating of 4.7 out of 5. The platform was evaluated by 20 customers. Users explain that they appreciate the platform for its ease of use, both for them and for their customers. They can easily track the progress of their sales pipeline. However, users find that electronic signature squares are not so easy to manage.

5. Allego

Allego has a rating of 4.7 out of 5. The platform has been evaluated by 17 customers. Users are delighted with the platform's seemingly infinite capabilities. The platform always seems to be improving its tools for the user.

6. ClearSlide Sales Engagement Platform

ClearSlide Sales Engagement Platform received a rating of 4.5 out of 5. The platform was evaluated by 17 users. Once again, users appreciate the platform's ease of use. They like the reliability of the tools and the simplicity of the process. However, they would prefer the platform to offer additional support for the integrated call function. 

7. Mediafly 

Mediafly received a rating of 4.4 out of 5 from nine users. What users like best about the platform is its great features. It has an excellent data repository and organization system. Integration with Salesforce is a bonus. However, some users find that navigating the interface is not intuitive. Compatibility problems are also reported by customers. Links only work with Google Chrome.

8. Brainshark Platform

Brainshark Platform has a rating of 4.1 out of 5, and has been evaluated by seven users. Users appreciate this platform for its ability to track statistics on user completion rates. There are also multiple methods for developing content. However, it is noted that organized content is not easy to find.

The price of different sales enablement platforms

The price of sales enablement platforms depends mainly on the features available. Some platforms like Highspot can cost $600 per user per year. While others like Seismic can cost between $384 to $780 per user per month. Please note that most sales enablement platforms offer a free trial or a free demo.

In conclusion, sales enablement platforms are indispensable tools for your B2B business. Stay organized, provide your teams a tool to stay in contact with each sale. In addition to saving your marketing and sales teams time to improve their sales processes, they offer better training content to your sellers. 

To enhance your sales enablement platform, you can integrate a call and video recording app. Praiz offers powerful and collaborative features to help your team close more deals. Recordings of calls and meetings enable you to offer better training to your sellers. If you'd like to try this call and video recording software, book a demo.

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