Fully configurable AI Agents

Design AI agents that extract exactly what matters to your business.

Fully configurable AI AgentsFully configurable AI Agents

“Praiz helped us build agents aligned with our sales needs. We now have clear visibility on objections, automated coaching, and reliable HubSpot updates.”

Bastien Verwaerde
Head of Sales at

Teach agents what to look for

Define the rules agents should follow to analyze your conversations. Configure the signals, criteria, and structures that reflect your business so every call is interpreted the same way.

Standardized outputs ensure the data extracted stays consistent, structured, and ready for analysis.

Book a demo
Configure how agents interpret your conversation
Create your custom AI agent

Built around your processes

Create AI agents tailored to your sales playbooks, processes, qualification methods, and internal standards.

From signal detection to evaluation frameworks and automated outputs, each agent is designed to support a clear operational objective and turn conversations into structured, actionable data.

Book a demo

Embedded into your workflows

Once configured, agents run automatically on every call and meeting without requiring any manual action from your teams.

The structured data they generate can be synced to your CRM, explored through insights and analyses in Praiz, or used to trigger automated digests and alerts via email or Slack.

Book a demo
Define automation rules for your agents

Discover our AI agents

Product Feedback

Extracts explicit product-related feedback expressed by users during conversations.

Generate
Learn more

Competitors Tracker

Captures and structures everything prospects or customers explicitly say about competitors.

Cold Call Scorecard

Evaluates how effectively the salesperson executed a cold call.

Evaluate
Learn more
See more
FAQ

Frequently Asked Questions

What is a Custom AI Agent in Praiz?

A Custom AI Agent in Praiz is a no-code, configurable agent that you design to analyze conversations based on your exact business needs. You can define the specific information you want to extract from calls — such as customer pain points, qualification criteria, competitors, or product feedback — by creating your own analysis structure.

You can also decide how this data is structured and where it should go, including mapping extracted insights directly to specific fields in your CRM or internal tools. This allows you to turn conversations into structured, actionable data that fits seamlessly into your existing workflows.

Instead of generic outputs, each agent follows your own logic to extract and analyze only the signals that matter to your business.

How do Custom AI Agents work?

Custom AI Agents work by automatically analyzing conversations based on the instructions you define. Once configured, they run in the background and process calls at scale without manual input.

Agents can be assigned to conversations using filters, and multiple agents can analyze the same call simultaneously, each focusing on a different type of insight. This allows you to capture multiple layers of information from every conversation.

After each call, the assigned agents automatically process the conversation, extract insights, and generate structured outputs. This data can then be sent to your CRM, used in reports, or leveraged in features like Praiz Insights to identify trends and patterns across conversations.

What can I analyze with a Custom AI Agent?

You can analyze any type of information mentioned in conversations, depending on how your agent is configured. This includes customer pain points, objections, competitors, pricing discussions, feature requests, churn signals, or qualification criteria.

Custom AI Agents are flexible and not limited to predefined templates. This means you can track any business signal that is relevant to your team and ensure it is consistently captured across all conversations.

Can I customize what the AI extracts from calls?

Yes, Custom AI Agents are fully customizable and designed to match your specific business needs. You define what information to extract, how the agent should interpret conversations, and how the output should be structured.

This allows you to standardize your analysis across all conversations and ensure that every call is processed using the same logic. As a result, you get consistent, reliable data that fits your workflows and can be directly used by your teams.

How do Custom AI Agents improve sales performance?

Custom AI Agents help sales teams capture and analyze key information from every call, such as customer needs, objections, competitors, and buying signals. By structuring this data at scale, teams can identify patterns in what drives successful deals.

These insights can be used to improve sales messaging, refine qualification, and provide more targeted coaching. Over time, this leads to more consistent execution and higher win rates across the team.

How do you set up a Custom AI Agent?

Setting up a Custom AI Agent is simple and fully no-code. You define what you want to extract from conversations by writing clear instructions, just like you would explain the task to a human.

You can specify the exact information to capture, add your own business vocabulary or definitions, and describe how the agent should interpret the conversation. You can also define how the output should be structured and where it should be sent, including mapping the data to specific fields in your CRM or other tools.

What is the difference between Custom AI Agents and call transcription tools?

Most AI tools provide generic outputs like transcripts, summaries, or basic analysis that are the same for every user. Custom AI Agents, on the other hand, are designed to perform specific analysis tasks based on your business needs.

They act like specialized analysts that follow your instructions and extract only the insights that matter to your team. Instead of adapting your workflow to the tool, you configure the agent to match your own processes, definitions, and goals.

This makes the analysis more relevant, more consistent, and directly usable by your teams. It also allows you to standardize how conversations are analyzed across your organization, ensuring that everyone works with the same structured data and insights.

How do Custom AI Agents turn conversations into data?

Custom AI Agents turn conversations into data by analyzing calls based on your predefined instructions and extracting specific signals from each interaction. Instead of leaving insights buried in conversations, they structure this information in a consistent and usable format.

This transforms unstructured conversations into reliable data that can be used across your organization. As a result, teams can analyze trends, generate insights, and make decisions based on real customer interactions.

Can multiple AI agents analyze the same conversation?

Yes, multiple Custom AI Agents can be assigned to the same conversation, each analyzing it from a different angle based on its configuration.

Each agent focuses on a specific type of insight, allowing you to extract multiple layers of information from a single call. This makes it possible to analyze conversations across different use cases simultaneously, without duplicating work or running separate processes.

As a result, one conversation can generate multiple structured outputs, each tailored to a specific team, workflow, or business objective.

Can Custom AI Agents integrate with my CRM?

Yes, Custom AI Agents can integrate with your CRM and other internal tools. You can define how the extracted data should be structured and map it directly to specific fields in your CRM.

After each conversation, the agents automatically analyze the call and send the relevant data to your systems. This ensures that your CRM is continuously enriched with structured, up-to-date information without manual input.

By integrating directly into your existing workflows, Custom AI Agents turn conversations into structured data and actionable insights.

What can you do with the data extracted by Custom AI Agents?

Once conversations are analyzed, Custom AI Agents generate structured data that can be used across your entire organization. This data can be sent to your CRM, internal tools, or used to generate reports and insights automatically.

Teams can use this data to create sales coaching, analyze customer feedback, identify market trends, or improve internal processes. It can also power features like Praiz Insights, helping you detect patterns and make strategic decisions based on real conversations.

Ultimately, Custom AI Agents don’t just extract data — they turn conversations into actionable insights that can drive decisions across sales, product, and customer teams.

There’s a gold mine hidden in your conversations.