Custom AI agents, configured on your processes

You decide what Praiz looks for in every conversation, in what form, and where the result goes. No code, in plain language.

Fully configurable AI AgentsFully configurable AI Agents

“Praiz helped us build agents aligned with our sales needs. We now have clear visibility on objections, automated coaching, and reliable HubSpot updates.”

Bastien Verwaerde
Head of Sales at

You write what the agent should look for

A Praiz agent comes down to three decisions: what it should spot in the conversation, in what form it answers, and which calls it runs on. You write it in plain language, the way you'd explain it to a new hire.

The agent follows your internal processes, your sales method and your definitions, not a standard template. Two companies selling the same product don't end up with the same agents.

Create your custom AI agent
Configure how agents interpret your conversation

What an agent can do with a call

Generate. The agent writes from the call: a structured summary, a follow-up email, a customer story.

‍Evaluate. The agent scores the call against your grid: discovery, objections, MEDDIC or SPICED criteria.

‍Detect. The agent picks up what was said: objections, competitors, feature requests, churn signals.

Several agents can analyze the same call, each on its own subject, and you choose which calls each one runs on: a team, a meeting type, a stage of the cycle.

Data you can compare from one call to the next

For each piece of information, you choose the form of the answer: a choice from a list you define, a yes or no, a number, or text. A fixed list keeps the same competitor from being written four different ways.

That's what makes results comparable from one call to the next, and usable in a report or a CRM field.

Structure the output

You don't start from a blank page

The library holds ready-made agents built for common needs: objection handling, competitor tracking, product feedback, cold call scoring. Turn one on, keep it as is, or adapt it to your vocabulary.

See the AI agents library

Once the agent is live

The agent runs on its own. At the end of every call it covers, it reads the transcript, fills in its fields and sends the result where the work happens: a CRM field, a Slack channel, an email, or your own tools through a webhook. Nobody opens Praiz to trigger anything.
01
Your CRM fields filled in at the end of the call
02
The trends visible across all your calls
03
Your results, queryable from Claude or ChatGPT

Explore our AI agents

Product Feedback

Extracts explicit product-related feedback expressed by users during conversations.

Generate
Learn more

Competitors Tracker

Captures and structures everything prospects or customers explicitly say about competitors.

Cold Call Scorecard

Evaluates how effectively the salesperson executed a cold call.

Evaluate
Learn more
See more
FAQ

Frequently Asked Questions

What is a custom AI agent?

It's an agent you configure yourself to analyze your conversations. You decide what it looks for, in what form it answers and which calls it runs on. It follows your logic, your sales method and your vocabulary, instead of a standard analysis that's identical for every company.

Do I need to write code?

No. You write your instructions in plain language, the way you'd explain them to a new hire. You then choose the form of each answer: a list of values, a yes or no, a number, or text. No technical skill is required.

How do I create a custom AI agent?

You describe what you want to pull out of a call, choose the form of each answer, and pick the calls the agent runs on. You can start from a ready-made agent in the AI agents library and adapt it, or from a blank page. The Praiz team can also do it with you at the start, from your playbook and your goals.

What can an agent extract from a call?

Anything that was said: needs, objections, budget, competitors, feature requests, qualification criteria, churn signals. The agent never infers what wasn't said. What you do with it next is covered on the AI call analysis page.

Can several agents analyze the same call?

Yes. Each agent focuses on one subject and they work in parallel on the same conversation: one scores the call, another picks up objections, a third tracks competitors mentioned. You choose which calls each agent runs on, by team or by meeting type.

How is this different from the agents library?

The library holds ready-made agents built for common needs: objections, competitors, product feedback, cold call scoring. You turn one on in a click, then adapt it to your vocabulary. A custom agent starts from your own needs, from a blank page. In both cases the configuration stays editable.

Do results reach my CRM?

Yes. Each extracted answer can be sent to a specific CRM field, and you decide whether the value replaces the previous one or adds on top after the next call. Sending rules and alerts are covered on the post-call automation page.

Where do the analyzed calls come from?

From Zoom, Google Meet and Microsoft Teams meetings, from calls made with Aircall, Ringover and Minari, and from in-person meetings recorded with the mobile app. Agents work on the transcript, produced automatically in 100+ languages. See call recording and transcription.

There’s a gold mine hidden in your conversations.