Voice of customer, finally usable

Your customers' exact words, why they bought, the problems they were trying to solve, the competitors they compare you to. Praiz pulls all of it out of your conversations. Enough to feed your content and your SEO.

Voice of the customer 412 conversations, current quarter
Top expectation Reliable data
Competitors mentioned 2 vendors
Main buying reason Fast to set up
Output Weekly report, Slack #marketing
5 stars review

Praiz lets us instantly understand the trends coming out of our customer conversations, without re-listening to everything.

Mathilde Rolland
Business Ops at Edflex
100%
of customer conversations analyzed
×20
more customer verbatims collected
0
case studies written from memory
5 min
to pull a quarter's worth of verbatims
The problem

You're guessing what your market thinks. Your customers already told you.

You write landing pages without knowing which words your customers actually use. You pick angles without knowing which objection comes up most. You quote a customer because they are the last one you heard, not because they are representative.

The answers are on the front line, they just never make it back.

SEO built on voice of customer data

The words your customers use to describe their problem are never the ones in your product vocabulary, and those are the words they type into the search bar.

Praiz pulls those exact phrasings from every conversation, categorizes them and shows you which ones come up most.

Words your customers use 956 conversations
"CRM never up to date" 48 times
"time lost on reporting" 36 times
"we are flying blind" 24 times
"too much manual entry" 17 times

Market intelligence from every conversation

Knowing who you are compared to, which objections are on the rise and which expectations shift from one quarter to the next tells you more about your market than an annual study.

Praiz aggregates those signals across all your conversations and surfaces the trends month after month.

Insights report Ready
Competitors mentioned 412 conversations · this quarter
Incumbent 46%
Entry-level tool 30%
US-based solution 15%
In-house build 9%
Excerpts "We are comparing with the tool we already have." Northbay Logistics "Their pricing is more aggressive than yours." Verrata Health

Direct access to the field, without the sales team

No slot to secure, no interview to schedule, no second-hand summary to wait for.

Every sales and CS conversation is there, structured and searchable, and you look up what you need when you need it.

onboarding
37 conversations
Verrata Health "onboarding took three weeks" 12:04
Northbay Logistics "nobody trained the team" 27:31
Colombe & Fils "we figured it out after a month" 08:17
Atelier Rive "getting started was easy" 19:52
1 – 4 of 37
⏱️ Time to find them 5 min
Reps to ask None

What actually changes in your week

Before Praiz
After Praiz
Your target keywords come from a keyword tool
They come from the words your customers use
Competitor perception rests on a call or two
It is measured across every conversation
You have to ask a rep for a call
You open the conversation yourself
A case study starts with an interview to schedule
It starts with a conversation already recorded
Onboarding

Your AI agents up and running within days

Most teams buy an AI tool and end up alone in front of an empty setup screen. At Praiz, we configure the agents ourselves, based on your objectives, your documentation and your calls. You can configure it all yourself if you prefer, but that is not the default.

01
Praiz configures the agents from your objectives
02
We review the first outputs together
03
Regular, proactive follow-up
AI Agents Library

Agents already built for your team

Customer Case Extractor

Extracts a clear, structured customer case from a conversation, suitable for marketing or sales materials, based strictly on what the customer explicitly expressed.

Pain Points Extractor

Generates a slide-ready list of the prospect’s key challenges mentioned during the call, structured in concise, factual wording and strictly based on the prospect’s own statements.

Competitors Tracker

Captures and structures everything prospects or customers explicitly say about competitors.

Product Feedback

Extracts explicit product-related feedback expressed by users during conversations.

Customer Sentiment Analysis

Analyzes and scores the customer’s expressed sentiment throughout a conversation, providing a structured and measurable view of the customer’s emotional state and perception.

Testimonial Generator

Generates a clean, credible customer testimonial based only on what the customer explicitly expressed during a conversation.

FAQ

Frequently asked questions

How is this different from an AI notetaker? (Marketing)

A notetaker produces a free-text summary, call by call. Praiz extracts typed fields that aggregate from one conversation to the next, which lets you count how many customers said what. It is the difference between reading a summary and reading a trend.

Are the generated testimonials made up?

No. The agent works only from what the customer explicitly said during the conversation, and every testimonial stays linked to the call it came from.

Does marketing need to sit in on calls?

No. Agents run on Sales and Customer Success conversations. Marketing reads the reports.

Can we track how a specific message or feature is perceived?

Yes. You create a dedicated field in an agent and follow what gets said about it over time.

How often can we receive the reports? (Marketing)

Daily, weekly or monthly, by email or to a Slack channel.

Can we query the database directly? (Marketing)

Yes, through the MCP server, from Claude, ChatGPT, Gemini or any compatible tool.

Works with your stack

Fits into the tools you already use

See integrations →

There’s a gold mine hidden in your conversations.